“Outreach is everything,” Adams said during a press event at Borough Hall. “This funding allows these groups to be seen, be heard and be appreciated.”
Brooklyn Arts Council awarded the grants through the Destination: Brooklyn program, which supports the marketing messages of Brooklyn-based art nonprofits. Grants were disseminated in the amount of $1,500 to each organization that applied and received approval.
In total, 30 organization received grants for the creation, production and distribution of promotional materials representative of the organization’s missions and message.
“It’s been a delight to partner with the borough president on this unique and new project,” Brooklyn Arts Council President Ella Weiss said. “We have always understood that there are many, many groups in the borough that just didn’t have any resources to make themselves known.”
The grant was made possible in conjunction with New York & Company, the city’s tourism and marketing partner.
The benefits to the grants are twofold: smaller non-profit organizations gain a financial benefit while the city gets a tourism boost.
“This is just really money well spent when you look at the $45,000 that we’re using to grab some of the great experiences that people look forward to when they visit New York,” Adams said.
Adams explained that 52 billion people visit New York City each year and culturally, there’s much more than just the great landmarks like the Statue of Liberty and the Empire State Building.
Brooklyn, Adams said, is not just a place that someone “bumped into” by riding the 5 train an extra stop. Throughout the borough there’s a rebirth, and with the grant money the organizations that are integral to that rebirth are seeing a benefit.
“At the cornerstone of this rebirth is the energy coming from our artistic community,” Adams said.
While the grants were not huge, they were helpful, according to Alex Smith, a representative from Thelma Hill, one of the organizations that received the $1,500 check.
He pointed to the organization’s brochure, which they hand out at performances but could also be used when going after corporate money for support.
“It gets you more leverage when it comes to presentation,” Smith said.
Borough President Eric Adams and Brooklyn Arts Council President Ella Weiss present $45,000 in grants to nonprofits promoting the arts.