Surf shop opens in DUMBO
by Andrew Pavia
Jul 11, 2012 | 5213 views | 0 0 comments | 41 41 recommendations | email to a friend | print
Peter Frolich and Shaun Tangen were tired of their day jobs, so they opened up Aegir Boardworks, a surf and snowboard store, on 99 Water Street in DUMBO.

The store opened it's doors for the first time to the public on June 24 with a selection of a few big name surf brands and smaller start-up clothing lines. Even the surf boards themselves contain artwork designed by Hagan Kelley, co-founder of SUPERbrand, an up-and-coming surfboard brand.

Frolich was working for a pharmaceutical company when he met Tangen, who was working at a snowboard shop in Bay Ridge. With neither of them fond of their jobs, they decided to go into business together.

“We combined forces to open up a shop here,” said Tangen as he looked around his factory-style black, white and concrete store.

The building was, “one of the last remaining places in DUMBO that wasn't renovated,” Frolich said.

The 100-year-old loading dock's floor was covered in dried paint and grime, according to the co-owners. So when the two rented the storefront, they decided to get their hands dirty.

“We built it according to blue prints on bar napkins and broken pieces of sheet-rock,” Tangen said, adding that he enlisted a few friends to help with the renovation.

In an attempt to make their new presence known in the DUMBO area, the two hosted an art show in the new store on July 5. The art was provided by up-and-coming artist Forrest Kelley, whose brother's designs already line the walls of the Aegir Boardworks store via surfboards. The refreshment's were also provided by someone trying to make a name for himself: Ben Morsillo of Jackal Brewing in Brooklyn.

“The art was sensational,” said Bob Votruba, creator of “One Million Acts of Kindness.” Votruba liked the art show so much he poked his head through the front door of the shop the following day just to say thanks and give a thumb's up.

“It's really nice to have them in the neighborhood,” he said of the new owners. “They're so easy-going.”

Frohlich and Tangen also have a desire to help the environment. Frolich made it a point to sell products from “Indosole,” a company that uses discarded motorcycle tires from Indonesia for the soles of its shoes in order to curb the pollution of decomposing tires, which can take thousands of years.

“We're more open to letting the little guy in, rather than the big guy,” said Tangen about the products the shop sells. The two can relate to helping someone with a new business because, “they're trying to do the same thing we're doing,” said Frolich.

They also pride themselves on having only one employee to prove their dedication to their customers.

“We're here all day,” said Tangen. “We love it. This is what we want to do.”

Aegir boardwaorks is located at 99 Water Street and is open from 11 a.m. to 8 p.m.
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