The event, hosted by the Sunnyside Shines Business Improvement District (BID), featured Christmas caroling by the Fabulous Fezziwigs and performances by the Sunnyside Youth Drum Corps and McManus Irish Dances.
Congressman Joseph Crowley, Assemblyman Brian Barnwell and State Senator Michael Gianaris were all in attendance for the lighting.
“It’s our way of getting the community in the holiday spirit,” said BID executive director Jaime-Faye Bean, “and also focusing people on our central message, which is to shop locally this holiday season.”
Residents at the event received holiday passports containing holiday coupons for 45 local businesses, including pharmacies, shoe stores, restaurants and more. Shoppers who use one of the coupons are also entered to win $500 in prizes from local retailers.
“There was a lot of interest from the businesses in really taking advantage of the time of year to put something out there for the public,” Bean said.
In addition, On December 2 a free holiday trolley will take shoppers to businesses along Greenpoint Avenue and Queens Boulevard. Participants can also partake in activities such as craft-making, face-painting and performances at Bliss Plaza.
“We’re really seeing tonight as the kickoff of a really joyous and festive holiday here in Sunnyside,” Bean said.