Shake Shack officially opens in Downtown Brooklyn
by Lisa A. Fraser
Dec 28, 2011 | 780 views | 0 0 comments | 11 11 recommendations | email to a friend | print
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New Yorkers now have another location where they can join the long Shake Shack line to indulge in a Shack Burger or a creamsicle shake – Downtown Brooklyn.

The rapidly growing chain officially opened on Tuesday, December 20, as Brooklyn Borough President Marty Markowitz and Mayor Michael Bloomberg cut the ribbon on the new location at 409 Fulton Street.

“I have no doubt this will be the most successful outpost yet with the revitalized Fulton Mall, colleges and universities, courts, government offices, the BAM Cultural District, the soon-to-be-completed Barclays Center and new residents in Downtown Brooklyn all lining up for Shake Shack’s delicious burgers and world-famous shakes,” said Markowitz.

Councilman Steve Levin, who represents not only Greenpoint, but also DUMBO and Downtown Brooklyn, said he’s very excited to have a Shack open in his district.

“Shake Shack is quickly becoming a New York City institution and, like most great things not from Brooklyn, Shake Shack has finally crossed the river to become a part of this fantastic borough," he said. "I’m happy to welcome this restaurant to Brooklyn.”

The restaurant is also helping to revitalize Downtown Brooklyn by adding 50 new jobs.

Shake Shack worked with the City’s Workforce1 Career Centers on recruitment and hiring for three locations in Manhattan – Battery Park, 23rd Street, and the Theater District – and returned to Workforce1 for help screening approximately 350 resumes and hiring 50 employees for the new location in Brooklyn.

Shake Shack is part of the Union Square Hospitality Group, an umbrella organization that also operates Union Square Cafe, Gramercy Tavern, Blue Smoke, The Modern, Cafe 2 and Terrace 5 at the Museum of Modern Art.

“We adore Brooklyn, and are thrilled to make our home right across from Borough Hall at the gateway to the Fulton Mall – one of the oldest and most successful shopping destinations in New York City’s largest borough,” said Danny Meyer, CEO of Union Square Hospitality Group.

“It’s an enormous honor for the Shake Shack team to become employers and citizens of this vibrant community,” he added.

Meyer has Shake Shack locations across Manhattan and at Citi Field in Queens, as well as Connecticut, Miami, Washington, DC., and the Middle East.

Like the original Shack in Madison Square Park, Shake Shack’s new home was designed to minimize its environmental footprint. The new location is constructed from recycled and sustainable materials, and the walls and tabletops are sourced from reclaimed bowling alley lanes and handcrafted in Brooklyn by Counter Evolution.

The chairs and booths feature lumber certified by the Forestry Stewardship Council, produced and shipped to the Shack carbon neutral. And the Shack’s signage beams are illuminated by LED light fixtures.

The Brooklyn menu features all the Shake Shack classics, plus a selection of concretes inspired by its new neighborhood, such as Fudge-eddaboutit (Chocolate custard, Mast Brothers Shake Shack blend chocolate and cinnamon fudge sauce) and Borough Precedent (Vanilla custard, Early Bird granola and seasonal fruit).

The Brooklyn Shake Shack is located 409 Fulton Street (between Willoughby and Adams) and is open seven days a week from 11 a.m. to 11 p.m.

Photos by Kathryn Kirk
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