The winner of the contest will get an opportunity to be “DA for the Day” and take part in a press conference.
“The goal of the contest is to raise the consciousness of not only children, but teachers, administrators and parents to the reality of bullying and how each of them has to step up and be a part of solving this problem,” Hynes said in a statement. “If more young people were to take a stand against bullying, then the phenomenon would likely diminish over time.”
Participants are being asked to create a 90-second video that answers one of the following questions: What is bullying? How does bullying make you feel? What does a bully look like? How can you stop a bully? What should you do if you are being bullied?
According to the DA's office, videos will be judged on creativity, so students are encouraged to use music, dancing or pictures.
The winner will serve as “DA for the Day” and will spend the entire day with Hynes, attending meetings and conferences.
To submit a video, students will need to upload their video as a response to the DA Hynes Announces Anti-Bullying Video which can be found at youtube/Y0dZHPc1PyM.
The deadline for video submissions is Friday, June 1.
According to the DA’s office, bullying has increasingly become a growing problem in schools and the online community. It has a serious effect on its victims, often leading to depression, and in some cases, it may even lead to suicide.
Recent statistics show that bully-related suicides have risen in the U.S. and across the world. A Yale University study showed that bully victims are between two and nine times more likely to consider suicide than non-victims.
The National Youth Violence Prevention Resource Center found that 30 percent of youth (5.7 million) are estimated to be involved in bullying either as a bully, a target of bullying, or both.
In 2010, New York State passed the Dignity for All Students act, aimed at protecting public school students from harassment and bullying based on race, national origin, weight, religion, gender identity and disability.
The passage of the bill made New York the 43rd state to pass an anti-bullying measure.
The act will require school districts to report instances of bullying to the State Education Department. It will take full effect in July of this year.